About Us

About Us

Highlight Trading's has been a trusted partner in Ethiopia's tech landscape for over 18 years, with a deep focus on mobile cards, EthioTelecom services like digital money Telebirr, stationary products, value-added services, SIM card sales, and manufacturing packaging. Our extensive experience and commitment to innovation have positioned us as a leader in these areas, enabling us to effectively meet the evolving needs of our clients and the market. Partnering with us means collaborating with a company that has a proven track record and a deep understanding of Ethiopia's telecom and technology sectors, ensuring successful outcomes and sustainable growth.


Our Mission

To deliver high-quality telecom and tech-related services that meet the evolving needs of our customers in Ethiopia. We are dedicated to expanding access to essential services like mobile cards, digital money through Telebirr, and other value-added offerings. Through innovation, strategic partnerships, and a customer-centric approach, we aim to empower individuals and businesses, fostering economic growth and contributing to the nation's digital transformation.

Our Vision

To lead Ethiopia's transformation into a digitally empowered society by providing innovative telecom and tech-related services that enhance connectivity, promote financial inclusion, and improve the quality of life for all Ethiopians. Through our commitment to excellence, we aim to be the most trusted and reliable partner in the telecom industry, driving sustainable growth and creating lasting value for our customers, partners, and the communities we serve.
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Agents

Why Choose Us

The project empowered women in rural areas to provide financial services, earning commissions from airtime sales and improving household finances. Their success has led to plans for expansion, emphasizing the importance of involving women in digital financial services for income and leadership opportunities.


  • Audit & Assurance
  • Dedicated Team
  • Best Advisors
  • Network Solutions
  • 24/7 Supports
  • Work Deadline
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Meet Our Teams

Meet the Experts Behind Our Success: Driven by Passion, United by Innovation!

Dawit Teka

Dawit Teka

CEO, Managment dawit.teka@highlighttradings.com +251 91 122 5966
Kidist Zegeye

Kidist Zegeye

General Manager Kidist.zegeye@highlighttradings.com +251 91 148 7279
Pilatos Tessema

Pilatos Tessema

Training and Development Pilatos.tessema@highlighttradings.com +251 91 1672659
Alemayehu H/Mariam

Alemayehu H/Mariam

CFO, Finance Alemayehu.h/Mariam@highligttradings.com +251 91 161 2598
Rediet Mekuria

Rediet Mekuria

HR, Managment Rediet.mekuria@highlighttradings.com +251 91 142 7300
Solomon Menberu

Solomon Menberu

Credit & Dispercement Mgt Solomon.menberu@highlighttradnings.com +251 93 001 2632
Getahun Digafu

Getahun Digafu

Credit & Dispercement Mgt Getahun.digafu@highligttradings.com +251 91 150 9184
Lidya Solomon

Lidya Solomon

Vas Cordinator & call center manager Lidya.solomon@highlighttradings.com +251 91 397 9565
Adhanom K/mariam

Adhanom K/mariam

IT Specialist adhanom.kidanmariam@highlighttradings.com +251941141372
Mehari Bekele

Mehari Bekele

Marketing, marketing
Selamu Matios

Selamu Matios

Marketing, marketing
Yenanesh Degu

Yenanesh Degu

Marketing, marketing

How We Make Work Successful

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